Website Optimization & Usability Services

Getting people to your website is just the half of it; you need to make them happy when they arrive to benefit from:

• Increased sales and conversions

  Customers find what they're looking for easily and don't run into problems along the way.

• More repeat business

  Customers have great experiences with you and come back again (along with their friends!).

• Improved brand value

  Customers are delighted with your easy-to-use products, services and brand!

We can help you achieve these objectives by reviewing your product using ISO Usability Standards and recommending ways to improve the user experience. Here's what our typical website optimization reports look like...

Why care about the user experience?

Simple: making the user happy is good for business:

Unhappy users :-(

• Give up trying to do something with your product, like ordering a new computer
  Yep, you just lost a sale
• Rarely come back unless they absolutely have to
  No customer loyalty here I'm afraid
• Warn their friends not to go near you
  Worst thing ever: your customers' bad experiences go viral!

Happy users on the other hand :-)

• Are able to achieve their goals with your product, like booking a holiday easily
  For you, this directly affects performance metrics such as conversion rates/sales
• Use your product again next time
  Keeping hold of existing customers is a lot easier than finding new ones
• Tell their friends about you
  Word of mouth: arguably the most powerful (not to mention cheapest) way to advertise